Hi, I'm Åsa.

I actually think that I manage not to drop too many balls thanks to growing up with physical activity and ball sports! I have long lived after the motto “movement generates energy”. This is proven to me over and over as I always have the best ideas coming to me while in movement. So finally, after hundreds of runs and passing the well known 40-year mark (very typically again), I decided to shift gears and start my own business with passion and purpose as the leading star. 

I have a strong professional background that has honed my professional skills in Marketing, Sales, Product Launch, Value Demonstration, Business Strategy, Evidence Generation, Market Access, People management, Training and more. 

I love to work with teams where I can see that the work we do will lead to something that matters to Patients, People or the Planet in the end. 

Aside from my work experience, I have a master's degree in pharmacy and I am very curious about the extraordinary chemical reactions that happen in our body every second. Hence my ongoing education around functional medicine and the microbiome. 

We need joint efforts and new, innovative ideas on how to manage and prevent the growing population with chronic diseases and non-health.

I am inspired by people, motivated by challenges, and deeply passionate about sustainable and vibrant lives!